Hartford, CT, May 1, 2017 – The Phoenix Companies, Inc. (Phoenix) launched a new public website today, enhancing consumer resources including interactive needs-based education, self-service capabilities and easier ways to contact Phoenix and find an independent agent. The new website is part of a larger rebrand strategy that leverages the strength of the growing Nassau Re family of brands and Phoenix’s own 166-year history.
“Our goal was to put a new face forward for our policyholders and others, where they can easily find help in planning for their futures and getting the most value out of life insurance and annuities. We also want people to know more about Phoenix’s long track record of innovation and adapting to changing times and the many ways they can tap into our strength,” said Paul Tyler, chief marketing officer.
“The new website reflects a signature look and feel showcasing our new brand identity as a Nassau Re company and offers visitors full functionality on any device. It’s part of our fresh look at what our customers need and the way we deliver service and solutions,” Tyler said.
Features include self-assessments for family protection and retirement readiness, more help for common customer service requests, an enhanced Careers section, and more photos and facts about Phoenix’s history and landmark Boat Building.
Founded in 1851, The Phoenix Companies, Inc. offers annuities and life insurance designed to meet income and protection needs of families and individuals planning for or living in retirement. Our products are available primarily through independent agents and financial professionals. Phoenix is a wholly owned subsidiary of Nassau Re and is headquartered in Hartford, Connecticut. We have two insurance company operating subsidiaries: Phoenix Life Insurance Company, with a statutory home office in East Greenbush, New York, and PHL Variable Insurance Company, with a statutory home office in Hartford, Connecticut. For more information, visit nsre.com/phoenix.
About Nassau Re
Nassau Re was founded in 2015 with a capital commitment of $750 million provided by Golden Gate Capital, a private investment firm. Nassau Re’s capabilities include life insurance and annuity products, life insurance sales and distribution, asset management, policyholder administration and reinsurance. In addition to Phoenix, its other affiliates include Constitution Life, Saybrus Partners, Nassau Asset Management, CorAmerica and Nassau Re (Cayman) Ltd. For more information, visit nsre.com.
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Phoenix and Nassau Re
Alice S. Ericson, 860-403-5946